What are AdWords Search Funnels?
Search Funnels are a set of new reports describing the Google.com search ad click and impression behavior leading up to a conversion.
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion happened. However, it’s likely that customers perform multiple searches prior to finally converting.
AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. These reports provide data on how “upper-funnel” keywords behave on the conversion path prior to the last ad click. These are the paths users take when seeing and clicking on your ads after doing a search on Google.com, on the way to converting. They look back 30 days prior to the conversion.
In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last ClickAnalysis, Time Lag, and Path Length.
See Google AdWords Search Funnels
