IP Delivery, Geolocation & Cloaking According To Google
IP delivery for SEO is the method of delivering different content to search engine robots than to human visitors. The determination if the visitor is a known search engine robot is done based on the IP address. SEOs compare the visitors IP address with their list of IP addresses, which are known to be servers that are owned by a search engine and used to run their crawler applications (robots).
Google’s Senior Support Engineer Maile Ohye explains the background and implementation considerations for using IP delivery on your website.
