New Meta Tags that will Optimize your website for better ranking in search engine results page

 Do you practise craphat SEO such as contact form spam?  

Contact form spammer

If you do, here’s good news for all of you.

 If you are working as an SEO and you have been spamming contact forms, social bookmarking websites, forums, etc like what the person above did to my contact form, and found that this spamming method isn’t effective in getting your website ranked higher, then you should consider the following proven solutions that will guarantee you a higher ranking in all major search engines.

Link Tag

As you all know, last February, Google, Yahoo!, & Microsoft have announced that they will be supporting a new “inbound links” tag to help webmasters eliminate the discrepancy in the number of inbound links reported by Google, Yahoo!, & Live search engines. For example, according to Google,  there is only 1 inbound link to this website while according to Yahoo! there are 97 inlinks.

To eliminate this problem, webmasters and site owners should insert the following “inbound links” tag to the head section of their HTML page:

<link rel=“inboundlinks” number=“1800″ />
 
This will tell Google, Yahoo!, and Live search engines the actual number of inbound links to your website (in this case 1,800) and help eliminate the discrepancy reported by the 3 major search engines, and will help your website to rank better in the search engines that follow this new protocol.

PageRank Meta Tag

To solve the discrepancy in PageRank  (i.e. green bar that you see in your Google Toolbar), Google has introduced a meta tag for PageRank to help webmasters get their website ranked better at Google.

PageRank meta tag will display a visited page’s PageRank as a whole number of importance between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0. So, if you want Google Toolbar to display a PageRank of 9, now, you can simply add this PageRank meta tag to specify your preferred PageRank:

 <meta name=“PageRank” importance=“9/10″ />

Googlebot will use PageRank meta tag as one of a number of importance metrics it uses to rank a webpage. See Google Blog.

 Trust Rank Meta Tag

To get better ranking at Yahoo! and AltaVista, you should add the TrustRank meta tag to your web page. It works almost exactly like PageRank meta tag.

<meta name=“TrustRank” reliability=“9/10″ />

Yahoo! will use the meta tag information as provided, but they will also use algorithmic mechanisms to avoid situations where they think the meta tag was not used as intended. For example, if the TrustRank is non-existent, returns an error or a 404, or if the content on the source and target was substantially distinct and unique, the TrustRank meta tag may be considered erroneous and deferred. For technical explanation, see Yahoo! Search Blog .

TrustRank meta tag allows webmasters to evaluate the reliability of a webpage. Yahoo! Slurp will use the TrustRank meta tag to evaluate the webpage and compare it with a small set of seed pages evaluated by experts. Once the reputable seed pages are manually identified and compared with the TrustRank meta tag, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages.

By following the above solutions, site owners, who so far have been practising craphat SEO, no longer have to waste their time with spamdexing (i.e. contact form spam, forum spam, email spam, comment spam, etc) to get their websites ranked higher in the top 3 search engines.

Can the link tag and the new meta tags introduced by the major search engines be subjected to abuse like meta keywords tag? Now, that is  truly a cause for concern for webmasters and the major search engines that introduced these tags.


Leave a Reply

You must be logged in to post a comment.